Brereton was approached by Urban Land Development (“ULD”), a full-service real estate development firm based in San Francisco, to plan and generate a robust interior design schematic design concept marketing package for 531 Bryant in the South Park neighborhood of Central SOMA. 531 Bryant will be South Park’s first ground-up trophy office development, designed and built with a targeted focus on today’s high tech/low touch outside healthy workplace environment. Brereton was tasked with creating separate hypothetical plans on a typical floor that targeted both technology and professional service companies as prospective tenants. Additionally, Brereton did several studies to determine where an interconnecting stair could be built between floors 1 and 2 and floors 4 & 5. To complete the marketing package, Brereton developed the overall look and feel for the interior renderings used by ULD and the leasing team (Jones Lang LaSalle) by generating a furniture, finish and lighting package.
ULD was committed to providing the ‘right model’ for today’s workplace, which means ensuring a safe, healthy office environment with an abundance of outdoor space for working, dining, and relaxing. The building was designed to deliver 100% outside air, interconnecting stairs with floor-to-ceiling glass, and stunning views of downtown San Francisco. “The 531 experience is about delivering a work environment that will attract employees back to the office by being in a technology-rich and diverse neighborhood of San Francisco in a new iconic building designed for a healthy workstyle,” said ULD Managing Director Susan Sagy.
The 51,408-square-foot post-pandemic crafted architecture by Handel Architects projects a textured industrial character in keeping with the neighborhood while delivering state-of-the-art systems incorporating the capacity for 100% outside air, merv filtration and energy efficiency to ensure employee well-being. The property is designed with the same amenities as larger buildings, including lifestyle space for yoga, meditation, dining, and socializing, in addition to showers, lockers, bike parking and repair to break up the day by stretching both mind and body.
Exterior amenities include a landscaped rooftop terrace with panoramic views of the San Francisco City skyline and a 700-square-foot balcony dedicated to the 5th floor. On Zoe Street the building will feature micro retail units for local food entrepreneurs opening to a streetside patio, as well as a sculpture garden courtyard featuring the work of local Bay Area artists.
“The pandemic accelerated workstyle trends that we were already beginning to see and thus had begun integrating into our design,” said CEO of ULD Jon Mayeda. “Companies are now overlooking high-rises for more accessible mid-rises that allow for smaller leases in buildings in different areas of a city – especially near transit nodes. This allows them to increase scale over time, and ensures more control over their entire environment, both indoors and outdoors.”