The Oakland A’s identified several potential opportunities to activate the fan experience in their current ballpark and introduce new revenue generators. These “beta projects” ranged from varying luxury seating installations to converting two outfield clubhouses to exciting new attractions. The two clubhouse projects straddle the centerfield seating and include the A’s Treehouse, an indoor/outdoor sports bar, and the Stomping Ground, a family serving kid’s zone.
The Treehouse project converted a remote clubhouse bar area to the most desired public destination in the ballpark, the Treehouse, which included an outdoor bar area and drink rails for stand-up viewing of the game. The exterior bar and viewing areas tied to an interior remodel that incorporated unique features including segments of large redwood trunks lying flat across the seating area. The Stomping Ground introduced a family-friendly destination including interior attractions such as Race Rickey, where children can race against a strobe light representing Rickey Henderson’s speed stealing 2nd base, and a virtual batting and pitching tent. The exterior improvements include a wiffle ball mini-field, stepped astro-turf picnic area, and two play areas for toddlers and young children. Each of the two club house conversions were extremely successful and justified implementation into the proposed new stadium program. The interior bar located in the Treehouse was designed in partnership with design architect Mark Zeff Design.
for Interior Bar: Mark Zeff Design
Photography: Cesar Rubio